Kavruk Coffee
2026Identity and packaging · 9 weeks
Kerte is an independent creative agency in İstanbul.
Pictured: Avlu Sahne facade, 2026All work
We build brands as one team, from the name to the packaging, the shopfront to the campaign. The person who writes the strategy is with you at the print proof too.
What we do
Strategy
- Positioning
- Naming
- Brand architecture
- Voice and tone
Identity and packaging
- Logo and typeface
- Packaging systems
- Wayfinding and facades
Campaign and digital
- Launch campaigns
- Motion identity
- Websites
- Social content
Selected work
Yayla Herbal Teas
2026Packaging · 8 weeks
Lâl Skincare
2025Naming, identity and packaging · 14 weeks
Kıyı Jazz Days
2025Campaign and venue · 7 weeks
Pafta Architects
2025Identity refresh · 6 weeks
Client
Kavruk Coffee
Kadıköy, İstanbul
The ask
A small neighbourhood roaster wanted its bags to stand apart from the chains and put the roast date up front.
What we did
A one-colour label system that keeps the kraft bag, a stamped roast date instead of handwriting, and a shipping box.
Scope and timing
- Identity
- Label system for 12 roasts
- Shipping box and tape
- 9 weeks
Five programmes, fixed timelines
Every project starts with one of these five programmes. You see the timeline and budget range before the first call.
New brand
Naming, positioning, identity and first applications. For companies starting from scratch.
16 weeks
Plan itPlan your project
Choose a programme and add-ons. A week-by-week timeline, delivery date and budget range appear instantly; take this plan straight to the brief form.
New brand
6 work items · 18 weeks
Discovery
Strategy and naming
Identity design
Product photo shoot
Applications
Guidelines and handover
Duration
18 weeks
Delivery
end of week 18
Starts selected week
Budget range, excl. VAT
₺580k-850k
40% upfront, 30% at midpoint, 30% on delivery
Write a brief with this plan
The timeline is confirmed on the first call; the free discovery call takes 45 minutes.
In Karaköy, around one table
Kerte is a team of fourteen doing strategy, design and production in the same room. Every project has one partner from start to finish; the person who presents is also there at the print proof and on launch day.
We don't do free pitches. The discovery call and written proposal are free.
What you keep at handover
- Brand guidelines
- Source files and font licences
- Print and production specs
- Written transfer of rights
FAQ
Once your brief arrives we hold a free 45-minute discovery call. Within a week we send a proposal with the scope, a weekly timeline and a fixed price. Work starts only once it is approved.
No. Instead of free design work we walk you through past projects and how we work. If you are talking to several agencies, the discovery call is still free.
Two rounds of changes per phase are included. Requests that change direction after strategy is signed off are discussed separately, and we confirm the timeline impact in writing.
The economic rights pass to you with the final payment. Turkish copyright law requires the transfer in writing, so we document it in a separate agreement. Font licences are bought in your name.
We invoice 40% upfront, 30% at the midpoint and 30% on delivery. Prices exclude VAT; printing and production costs are invoiced separately.
Yes. Discovery and presentations run over video; for shoots, print proofs and install days someone from the team is on site. Travel and accommodation appear as a separate line in the proposal.
Let's start something new
Ece reads every brief and calls you within two working days. Rather skip the form? Just write to her.
Studio
Mumhane Cad. No: 41, 3rd floor, Kemankeş
Karaköy, Beyoğlu, İstanbul
Weekdays 09:30 to 18:30